Good HBR article on LEGO and girls: LEGO’s Girl Problem Starts with Management, depressing conclusion:
"Don’t hold your breath, though. Despite its first-day sold-out success, LEGO has decided not to continue the Research Institute line. It was only a “limited edition.” So girls, back to the pool. The guys in this boardroom don’t seem to want to give you any ideas… let alone seats at the table."
Go-arounds: LEGO and Legislative Service — LEGO: I wrote in January about LEGO's[1] misogynistic latest LEGO for Girls campaign. Earlier this month I was excited to read Mary Elizabeth Williams reporting that ' Lego tires to get less sexist' on Salon but it turned out that rather than...
Got It — When I run an app or launch a website it's generally because I've got some task to complete and a few free minutes to try and complete it. Let's take Facebook for example. I want to quickly scan through to see which of my friends...
LEGO, now for Girls — LEGO Friends is “The new LEGO theme – for girls!” So I guess the current sets not for girls include Alien Conquest, Architecture, Atlantis, Cars 2, City, Creator, Harry Potter, Hero Factory, Heroica, Kingdoms,...
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