Good HBR article on LEGO and girls: LEGO’s Girl Problem Starts with Management, depressing conclusion:

"Don’t hold your breath, though. Despite its first-day sold-out success, LEGO has decided not to continue the Research Institute line. It was only a “limited edition.” So girls, back to the pool. The guys in this boardroom don’t seem to want to give you any ideas… let alone seats at the table."

(previously, previously)

(All Marketing Posts)

LEGO Friends is “The new LEGO theme – for girls!”

So I guess the current sets not for girls include Alien Conquest, Architecture, Atlantis, Cars 2, City, Creator, Harry Potter, Hero Factory, Heroica, Kingdoms, Mindstorms, Ninjago, Pirates of the Caribbean, Pharaoh’s Quest, Prince of Persia, Racers, Spongebob Squarepants, Star Wars, Technic, Toy Story and World Racers.

I know they’ve tried this before, but still, how about LEGO Vikings: The new LEGO theme – for Danes!

Misogynistic plastic peddling marketing weasels.

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