I Thought He Came With You is Robert Ellison’s blog about software, marketing, politics, photography and time lapse.

LEGO Management

Updated on Wednesday, February 22, 2017

LEGO Management

Good HBR article on LEGO and girls: LEGO’s Girl Problem Starts with Management, depressing conclusion:

"Don’t hold your breath, though. Despite its first-day sold-out success, LEGO has decided not to continue the Research Institute line. It was only a “limited edition.” So girls, back to the pool. The guys in this boardroom don’t seem to want to give you any ideas… let alone seats at the table."

(previously, previously)

Go-arounds: LEGO and Legislative Service

Updated on Thursday, November 12, 2015

Go-arounds: LEGO and Legislative Service

LEGO: I wrote in January about LEGO's[1] misogynistic latest LEGO for Girls campaign. Earlier this month I was excited to read Mary Elizabeth Williams reporting that 'Lego tires to get less sexist' on Salon but it turned out that rather than reversing course LEGO had just agreed to meet with SPARK. SPARK reports back on the meeting today with the news that LEGO has been conducting 'an internal audit of their minifigure count' and will generally be looking at their gender based marketing. Looking forward to seeing some actual results.

Legislative Service: I've been bothering people at parties about legislative service for around 20 years. Most people nod politely and back away. So I was pretty excited to read 'Fewer Voters, Better Elections' by Joshua Davis in the May 2012 issue of Wired. The thrust of the article is very similar to legislative service and highlight research from James Fishkin at Stanford (Deliberative Democracy, it looks like he's been bothering people at cocktail parties for longer than me) and David Chaum (Random-Sample Elections). Something like this has to be the solution to getting past the two-body problem of our current democracy.

Colophon: I pinched the title from the excellent Patrick Smith, although my aviation blogging is limited to bitching about British Airways. The picture comes from the Wikipedia article on go-arounds because it's hilarious in a Douglas Adamsian way - like you just couldn't understand the concept of not landing a plane without the illustration.

[1] Why do Americans go for LEGOS and math while the British use LEGO and maths?

LEGO, now for Girls

Updated on Friday, February 24, 2017

LEGO.com Friends - LEGO for Girls

LEGO Friends is “The new LEGO theme – for girls!

So I guess the current sets not for girls include Alien Conquest, Architecture, Atlantis, Cars 2, City, Creator, Harry Potter, Hero Factory, Heroica, Kingdoms, Mindstorms, Ninjago, Pirates of the Caribbean, Pharaoh’s Quest, Prince of Persia, Racers, Spongebob Squarepants, Star Wars, Technic, Toy Story and World Racers.

I know they’ve tried this before, but still, how about LEGO Vikings: The new LEGO theme – for Danes!

Misogynistic plastic peddling marketing weasels.