ITHCWY: Robert Ellison's Blog

Download.com goes nuclear

CNET download.com Download Manager

CNET stopped being a useful source of downloads for me ages ago. Over the lifetime of my account I’ve had nearly 100,000 downloads through CNET, but these days it’s one or two a week. I left my products up there anyway, but I’ve just asked them to remove everything they have listed for Catfood Software.

The reason is that CNET has rolled out a download manager that wraps every single download. Instead of the customer getting the product they thought they were downloading they are dumped into a CNET experience that tries to install a toolbar and push Bing / MSN into your browser defaults. Yuck.

It’s one thing for a vendor to partner this way. It’s quite another to roll it out site wide with little notification and no opt out, let alone a revenue share. CNET sell this as being about analytics. Of course it’s all about referral dollars. This isn’t the experience I want for my customers and so I’m pulling the plug on download.com.

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