I Thought He Came With You is Robert Ellison’s blog about software, marketing, politics, photography and time lapse.

Download.com goes nuclear

Updated on Friday, February 24, 2017

CNET download.com Download Manager

CNET stopped being a useful source of downloads for me ages ago. Over the lifetime of my account I’ve had nearly 100,000 downloads through CNET, but these days it’s one or two a week. I left my products up there anyway, but I’ve just asked them to remove everything they have listed for Catfood Software.

The reason is that CNET has rolled out a download manager that wraps every single download. Instead of the customer getting the product they thought they were downloading they are dumped into a CNET experience that tries to install a toolbar and push Bing / MSN into your browser defaults. Yuck.

It’s one thing for a vendor to partner this way. It’s quite another to roll it out site wide with little notification and no opt out, let alone a revenue share. CNET sell this as being about analytics. Of course it’s all about referral dollars. This isn’t the experience I want for my customers and so I’m pulling the plug on download.com.

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