Download.com goes nuclear

Updated on Friday, February 24, 2017

CNET download.com Download Manager

CNET stopped being a useful source of downloads for me ages ago. Over the lifetime of my account I’ve had nearly 100,000 downloads through CNET, but these days it’s one or two a week. I left my products up there anyway, but I’ve just asked them to remove everything they have listed for Catfood Software.

The reason is that CNET has rolled out a download manager that wraps every single download. Instead of the customer getting the product they thought they were downloading they are dumped into a CNET experience that tries to install a toolbar and push Bing / MSN into your browser defaults. Yuck.

It’s one thing for a vendor to partner this way. It’s quite another to roll it out site wide with little notification and no opt out, let alone a revenue share. CNET sell this as being about analytics. Of course it’s all about referral dollars. This isn’t the experience I want for my customers and so I’m pulling the plug on download.com.

(Related: Licensing Fail: WinZip vs. ScanToPDF; Is PAD dead?; Migrating from Blogger to BlogEngine.NET)

(You might also like: Cheek Cells, Methylene Blue Stain; City by the Bay; Number Line)

(All Marketing Posts)