New Podcast Business Model: Less Content

Peak Podcast

I have been listening to podcasts for over 20 years.

That shouldn't be possible as the format only really started in 2003. In late 2000 I was commuting from San Francisco to Sunnyvale and wanted to listen to Radio 4 while driving. I cobbled together a solution that involved some dodgy software that saved a RealPlayer stream to MP3, one of the first (pre-iPod) hard drive MP3 players and a headphone jack to FM dongle. I'm pretty sure I was the only person listening to the Today Program on I280 back then.

These days it's Podkicker Pro and Bluetooth and my problem is too many podcasts. For some reason I can't sit down and listen to a podcast. I'll immediately start reading some news or doing something else. The only times I can listen are while I'm occupied with something else - cooking, walking, commuting (and I haven't been doing much commuting recently).

I can't be alone in this but for some reason most podcasts are monetizing with extra content. Pay $5/month on substack and get the extra subscriber episodes or extended interviews or something extra. What I actually want to pay for is less content. Give away the three hour meandering version and charge for a tightly edited hour. Please.

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