A company called Evive launched this week to battle the evil of bottled water with reusable RFID equipped bottles that need a special filling station that plays advertising to you while you refill. Sort of like a water fountain but worse in every way possible.
Concord Massachusetts just started to ban the sale of bottled water, joining several other towns and cities around the world. They've actually just banned small bottles, you can still buy a large one.
Wouldn't it be better to leave the water on the shelf and ban Coke?
Photo credit: Joost J. Bakker IJmuiden cc