Give your stupid niche kids app a useful name please!
I loved Qntm's There Is No Antimemetics Division:
"An antimeme is an idea with self-censoring properties; an idea which, by its intrinsic nature, discourages or prevents people from spreading it."
Important antimemes in my life are other parent's names and all of the fucking single use apps I'm plagued with. My kids in particular have at least one app for every aspect of their lives.
Let's say I need to know where a soccer game is. The location is hidden in an app, and for the life of me I can't remember which one.
Eventually I remember it's LeagueApps, because TeamSnap is the other kid due to some San Francisco soccer schism on a par with what material to put on the pitch (I had to vote on TWO ballot measures on this subject).
Feeling inordinately proud of myself and like I have a few years left before 24-hour nursing care I search my phone for LeagueApps and it's NOT FUCKING THERE. Because they called the app 'Play'. Not LeagueApps Play, just Play.
App developers, if you're not Gmail how about including a little more context? Like 'LeagueApps Play - where is the soccer game?' or 'Toddle - your kids homework' or 'Procare - did you remember to sign your kid in'.
They won't, but next time I'm looking I'll at least be able to Google this post.
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