I Thought He Came With You is Robert Ellison’s blog about software, marketing, politics, photography and time lapse.

Please fix phone spam Google!

95% of my incoming calls are now spam. Most of them are some strange pre-recorded Chinese voice with music playing in the background but I occasionally get a free hotel stay as well.

So far Google has rolled out Call Screen. This means I can waste my time watching Google Assistant talk to the spammer. It's way faster not to bother, hang up all calls and delete the voicemails later.

It seems like instead of Call Screen there could be a better way to deal with this.

Firstly, send any call not from someone in my contacts directly to voice mail. This would actually solve a lot of the problem.

Next, for extra credit, run spam detection on the voice mail before sending it to me. If it's two seconds long and blank then just bin it. If it's Chinese with music bin it. Only if it passes the smell test should it appear in my actual voice mail. Google is very good at this for Gmail.

Please!

Email marketing - don't shoot yourself in the foot

Updated on Friday, February 24, 2017

If you send email to customers it's important that you let them know where the email will come from and then use then use this address consistently. Using different email addresses is a recipe for getting trapped in spam filters. This is equally important for marketing and other messaging like bills and canceled flights.

I bring up flights because I'm flying to the UK later today and was planning to return on Sunday. British Airways' Cabin Crew is going on strike this weekend and my return flight has been canceled. Instead of sending a text message BA tried to notify me by email. This would have been fine if they used the address they've used for years, but instead they used a new address and a new domain. In fact in the process of canceling and re-booking I (eventually) got email from britishairways.com, my.ba.com, email.ba.com and pop3.amadeus.net.

Since I've had the same email address for twelve years now I get a fair amount of spam. I use SpamArrest to keep myself sane:

94.9% of my email is spam. Since I started using the service SpamArrest has eaten 482,494 messages for me. I'm far from alone in using white list based email filtering so if you want your message to get through transparency and consistency are the way to go.