Looks like the Digital Services Act is going to be interesting. Vice reports:
"Furthermore, if the European Commission listens to the Parliament's recommendations, large tech companies may find it harder to actually keep users on their platforms in the first place. That’s because at least in the discussions so far, there’s been an emphasis on looking into interoperability between different platforms, meaning that users could move and communicate between them using open protocols."
"They also wrote that “User-targeted amplification of content based on the views in such content is one of the most detrimental practices in the digital society, especially when such content is amplified on the basis of previous user interaction with other amplified content and with the purpose of optimising user profiles for targeted advertisements.”"
Being the EU, I worry that we still get the ads and maybe some additional cruft to dismiss or not at the bottom of the screen. Instead they'll focus on the content and there will be more banned speech, or platforms will be responsible for truth which I don't think is the way forward.