ITHCWY: Robert Ellison's Blog

Business of Software 2009

I'm a Joel Spolsky stalker at the moment - after Stack Overflow DevDays last month I spent three days this week at the Business of Software conference in San Francisco.

It was an incredibly high value conference, in terms of both speakers and attendees. Next year it will be back in Boston, which sucks for me, but I'll make every effort to attend.

I was really excited to see Geoffrey Moore speak. An old boss once bought a crate of Crossing the Chasm for everyone in the division to read. It's still the best business book I've ever read. At the conference Moore spoke about innovation - specifically differentiation (get out of the competitive set), neutralization (get back in to the competitive set) and optimization (productivity gains). All three are essential, but you're shooting yourself in the foot if you spend too much time on neutralization - "Best of breed is a suckers game". His thesis was to do the bare minimum needed to stay competitive and then pour resources back into differentiation.

A theme of the conference was on motivating yourself and others - how to build a great company/culture. Several speakers talked about carving out time for creativity and fun. Carsonified evidently operates on a four day week. I've spent the last couple of years on a six day week... lots of food for thought here.

I convinced myself to attend this year after watching some of the videos from the 2008 conference. These are available on the Business of Software Ning - I'd recommend joining and checking them out. Hopefully videos from this year's conference will be posted soon.

Comments

markstephens

The Boston venue is very nice and its a great city. So well worth the trek....

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