ITHCWY: Robert Ellison's Blog

Book reviews for June 2014

Advanced Web Metrics with Google Analytics by Brian Clifton

Advanced Web Metrics with Google Analytics by Brian Clifton

4/5

Very helpful book, but a generation out of date. Does not cover universal analytics or the new user ID collection but is a great foundation as long as you know this. I'll buy the next edition when/if it becomes available.

 

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