Jiri Novotny at Dextronet wrote a great post this week on improving installers for micro-ISVs.

One essential that I'd add is writing your installer early and including it as part of the build process. It's the first thing that potential customers see and leaving the installer to the last minute is a huge mistake. You should be testing with a complete installer as pretty much the first milestone in any new project.

For Windows products I'd recommend WiX. It's easy to learn, and easy to include in your build. The latest beta includes Burn, a bootstrapper to install dependencies before the main MSI runs. I'm sick of having to do this part myself and I can't wait for Burn to become a stable part of WiX.

Citigroup sent me a nice notice saying they are going to share my information in about four thousand different ways, most of which can’t be limited. For the few that can limit you can’t update preferences on the web site, you apparently need to call them and beg to not be spammed. As I’m writing that number makes you type in your account number and then says ‘I’m sorry, our records are unavailable.’ Most likely they’re in the Citigroup basement behind the Beware of the Leopard sign.

If you decide to just cancel Citi then say that they will continue to share when you are no longer their customer. It reads like even if you take the time to phone in to opt out they’ll revert to happily sharing promiscuously once you leave. But you can contact them again anytime although it’s not clear what can be limited once you leave. Dear customer, we hate you.

Presumably there is some well meaning legislation to require that Citi sends clear information about their marketing policy and opt outs. Only you can’t opt out and I can’t for the life of me understand what happens if I close my account. How about requiring opt out of everything from the web site and no marketing to ex-customers instead?

The Startup Genome people have launched a complicated tool to benchmark your Startup against others.

I’ve developed a simpler model. It used to be you spent too much money on Sun and Oracle. Now it’s fighting off patent trolls.

CNET stopped being a useful source of downloads for me ages ago. Over the lifetime of my account I’ve had nearly 100,000 downloads through CNET, but these days it’s one or two a week. I left my products up there anyway, but I’ve just asked them to remove everything they have listed for Catfood Software.

The reason is that CNET has rolled out a download manager that wraps every single download. Instead of the customer getting the product they thought they were downloading they are dumped into a CNET experience that tries to install a toolbar and push Bing / MSN into your browser defaults. Yuck.

It’s one thing for a vendor to partner this way. It’s quite another to roll it out site wide with little notification and no opt out, let alone a revenue share. CNET sell this as being about analytics. Of course it’s all about referral dollars. This isn’t the experience I want for my customers and so I’m pulling the plug on download.com.

I used to work in Woodley, a small town on the outskirts of Reading in the UK. The town center has a pub, a café, a newsagent, etc. It also had something truly remarkable – two shops that combined fabric and general haberdashery with pet supplies.

I never found out exactly how this came to be. I imagine that there was a fabric shop and a pet shop. The fabric shop was struggling and decided to start selling some dog food. The pet shop responded in kind. Both businesses ended up with no real focus, chasing the competition instead of doing one thing really, really well.

Either that or there was a really messy divorce…

Give me an extra character for every year that I’ve been with Twitter.

Another extra character for every tweet that gets retweeted more than a couple of hops outside my social circle.

Ten more characters if I #AskObama and he answers.

Etc.

It’s kind of clever because not only do you have to read the ad but you also have to type part of it in so their catch phrase is more likely to stick.

It’s mostly throw up in your mouth, because it takes a while to even figure out that this is a CAPTCHA and because you know that you could be digitizing books instead.

Spotted on boxbe, although some light Googling suggests that this has been around for a few years.

I’ve been a member of the Association of Software Professionals (née Shareware Professionals) for nearly ten years and I publish PAD files for most Catfood products. The idea is that PAD provides a standardized XML format for syndicating product information out to download sites. I used the ASPs PAD directory back in 2009 to analyze product information available in this format.

It used to be that download sites were a significant source of traffic and downloads, especially cnet’s Download.com. This just isn’t the case for me any more. I need to really massage Google Analytics to find any referral traffic from download sites. While I have PAD files available I no longer make any effort to promote them. Given a spare minute or two it’s far more effective to write a blog post.

Historically Download.com did a great job surfacing new products. They’ve shifted to emphasizing paid placements and the most popular so unless you’re a category killer (in a pre-defined category) it’s much harder to get traction. Lower tier download sites used to offer some SEO benefit but I really don’t see this any more as the sites have got wise to preserving their limited link juice.

Other than inbound marketing efforts my best source of traffic is creating Google Gadget versions of my products where appropriate. These provide independent value and link to the downloadable version for people who want more (a fusion of freemium and shareware).

Having got to the point of giving up on PAD I’m excited to see Ryan Smyth’s rallying cry in the introduction to a series on this topic on cynic.me:

“I’m going to once and for all shut up the many nay-sayers that are constantly poo-pooing on PAD, Robosoft, and download sites.”

Maybe I’m just doing it wrong. I hope so and I’ll be happy to learn something if this is the case.

NurtureShock: New Thinking About Children by Po Bronson

4/5

I'm a big fan of Bronson and I became a father last Thursday, finishing this book the day after. NurtureShock is packed full of the latest research on child development from infants (I can't believe how happy I am that Baby Einstein doesn't work) to teenagers. If you're unwilling to vaccinate you can probably skip this, otherwise I'd say a must read for parents. But do check back - will update this review in eighteen years or so...

 

More...

Imperial Bedrooms by Bret Easton Ellis

4/5

Returns to the characters of Less Than Zero twenty five years later. I don't think it's a plot spoiler to say that they're not happy and well adjusted people. I found Glamorama to be pretty tedious and Lunar Park only marginally better. It was a huge relief that Imperial Bedrooms just flows. It's a welcome return to his earlier narrative style. Dread and paranoia are visceral presences from the start and then layers of fear and horror build until it can't get any worse and then somehow does. Brilliant.

 

More...