I Thought He Came With You (ITHCWY) is Robert Ellison's blog.
LEGO Management
Updated on Wednesday, February 22, 2017
Good HBR article on LEGO and girls: LEGO’s Girl Problem Starts with Management, depressing conclusion:
"Don’t hold your breath, though. Despite its first-day sold-out success, LEGO has decided not to continue the Research Institute line. It was only a “limited edition.” So girls, back to the pool. The guys in this boardroom don’t seem to want to give you any ideas… let alone seats at the table."
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(Published to the Fediverse as: LEGO Management #marketing #lego #girls More on LEGO's girl problem (it starts with management). )
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