Wired (and everyone else) is reporting that Twitter is finally testing longer tweets. Maybe 280 characters! I had a better fix six years ago:

ITHCWY: Twitter: Put some status in status updates: Give me an extra character for every year that I’ve been with… http://goo.gl/fb/gCEpT

— Robert Ellison (@abfo) July 8, 2011

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(Published to the Fediverse as: HOWTO: Fix Twitter #marketing #twitter HOWTO: Fix Twitter - instead of upping the limit to 240 characters drip out an extra character a year, and for good behavior. )

When you get a piece of spam in Outlook you move it to Junk or block the sender. And then, even if that junk mail is marked as read, the Junk folder has a BOLD MESSAGE COUNT. It's the only folder that does this. I cannot do any other work while I have a bold message count and so I have to switch to the Junk folder and delete the message to get rid of it.

Regular email: read, file, done.

Junk email: recognize as spam, click block sender, confirm that I really want to block the sender, switch to Junk folder, mark as read, delete.

Something is really wrong with this workflow. It's a lens through which you can view the ultimate demise of the company. Sure, Office isn't going away soon and Azure is growing like crazy and SQL Server runs on Linux. But somewhere in Redmond 5,000 people designed a Junk email folder that is the MOST IMPORTANT folder in Outlook. The rest were presumably too busy making Windows Update worse to stop this.

My Google experience is that I really don't get much spam. The spam that I do get is hidden from me unless I actually need to rifle through it for some reason. On the occasion I actually get legitimate junk I just flag it as such and never have to touch it or it's ilk again.

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(Published to the Fediverse as: Why Microsoft is Likely Doomed Based on one Email Folder #marketing #outlook #microsoft The Junk folder in Microsoft Outlook is a lens through which you can view the ultimate demise of the company. )

If you give a browser a cookie, it’s going to ask for local storage.

When you give it the local storage, it’ll probably ask you for a list of system fonts. When it’s finished, it’ll ask you for your screen resolution.

Then it’ll want to look to see if Flash cookies are supported. It’ll probably create a local shared object.

When it’s finished with the local shared object it’ll want more things to hash. It will hash your timezone and language. It might get carried away and hash every supported plugin. It may even end up hashing the platform and user agent.

When it’s done it’ll probably want to check out your WebGL. You’ll have to tell it your WebGL vendor and renderer. It’ll probably ask you to open a HTML5 canvas.

When it looks at the HTML5 canvas, it’ll get so excited it’ll want to draw it’s own hidden image. Then it’ll want to hash the image as well.

Looking at the image will remind it that it should store the hash somewhere. So it’ll ask for local storage.

And chances are if it asks you for local storage, it’s going to want a cookie to go with it.

(With apologies to Laura Numeroff, and you may be a snowflake yourself. Learn more about browser fingerprinting.)

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(Published to the Fediverse as: If You Give a Browser a Cookie #marketing #cookies #flash #html5 #tracking If You Give a Browser a Cookie, it’s going to ask for local storage. A cautionary tale about Browser Fingerprinting in the style of Laura Numeroff )

I think I'd be more likely to subscribe if you'd take a charger away. Most right thinking gadget vendors don't even include them anymore.

Even better than threatening to send me e-waste: skip the news bit (it's already stale) and send my Kindle a monthly compendium of analysis.

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(Published to the Fediverse as: Subscription Economics #marketing #economist The Economist is offering a free cell phone charger on Facebook, I have a better idea to boost circulation. )

A few months ago I wrote about my cunning plan to stop Internet of Things botnets: stop them at the router.

It's just possible that these were in the works before that post but Symantec, BitDefender and Intel unveiled router level IoT security at CES this year. Not as hard core as my plan, but looks like a useful start.

(Image from Norton Core website).

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(Published to the Fediverse as: Routers to defend against rogue IoT devices #marketing #iot #symantec Will Norton follow my plan to prevent IOT botnet attaches at the router? )

I haven't checked Klout for a long time - while I was away they've decided I'm a expert in Indian politics. Explains a lot...

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(Published to the Fediverse as: Expert #marketing #klout Klout for some reason thinks that I am an expert in Indian Politics. )

We can’t trust manufactures to build secure connected devices and so routers need to be updated to solve this problem once per network.

The distributed denial of service (DDOS) attack on Friday, October 21 was apparently caused by dodgy webcams. But next time it will be Nest or Alexa or Hue - not picking on Google, Amazon or Philips specifically here, those just happen to be the IOT devices currently plugged into my home network. My washing machine and drier would be as well but fortunately LG’s dismal app has saved me from myself by not working for toffee. Oh, I have some DropCams too. And my car is connected. The next attack will probably just come from me.

My fix: update routers to sandbox these devices. A Nest thermostat can only talk to nest.com. If it wants to DDOS Reddit too bad, no connection allowed no matter how badly the device is compromised.

When a new device is connected the router looks it up (MAC address registry?) and then puts it in the appropriate sandbox.

If Nest needs to connect to weather.gov to check the forecast then Google would need to proxy this via nest.com. If the device goes bad it’s only got one domain to attack (so there’s a pretty good incentive for the manufacturer to make sure it doesn’t).

The only downside is new routers or new router firmware. Given the current state of IOT I’d buy one.

As usual if any of my billionaire investor readers are interested get in touch.

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(Published to the Fediverse as: Securing the Internet of Things #marketing #iot #google #philips #lg #amazon A proposal to secure the internet of things via sandboxing to manufacturer owned URL by MAC address. No more DDOS from toasters. )

I've struggled for a while with Chromecast. The idea is great. I love using my phone rather than a remote. I like the idea of being able to cast any screen or browser tab in principle (in practice I think I've only done this once). I like the nice curated background pictures and that I could get round to using my own photos one day.

But here is how it works in practice. Fire up app. Select Chromecast icon and watch it go through the motions of connecting. Nothing streams. Reboot Chromecast, phone and router. Hard reset Chromecast and configure from scratch again. Reboot everything some more. Disconnect house from grid for ten minutes and switch off gas mains as well to be on the safe side. Finally, streaming! Repeat.

It's miserable. With both a Chromecast and a Chromecast 2 (which I really hoped might fix the problem). I've been through two different routers and I've tried a bunch of different settings but nothing seems to make the thing work. I even renamed the device to remove spaces.

For a while I considered buying an OnHub. Maybe Google's router would work with Chromecast? But it can't be bothered with Ethernet ports for some reason and so I'd need a new switch and then I'd probably need another power port and how important is John Oliver right now anyway (very)?

As much as I want Chromecast to work I've binned the wretched thing and bought an Amazon Fire TV Stick. Same basic principle but with apps on the device rather than your phone and a remote control.

I'd rather not have another remote, but it works instantly and without risking an aneurysm. It's also available with voice control which lets you both search for programs and trigger Alexa (my typical morning is asking Alexa for a flash briefing and then sobbing quietly when a daughter yells 'Alexa, stop... Alexa, play Gangnam Style').

My only gripe so far is that the voice search doesn't search inside non-Amazon apps (Netflix, HBO, etc).

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(Published to the Fediverse as: Chromecast won't connect to wifi - finally found the fix #marketing #amazon #google #firetv #chromecast After trying hard to make Chromecast work with my WiFi the only fix that works is moving to Amazon Fire (which manages to Just Work). )