Links for April 2021

Updated on Thursday, April 22, 2021

Updates were installed...

Updated on Wednesday, February 22, 2017

Microsoft you are literally killing me. Please tell me there is a reason.

Windows 10 has had a reorg of notifications. People in Redmond have spent quality time thinking about how and when to bother me. User experiences have been imagined, focus grouped, re-imagined, tested, pushed out to beta, revised, polished and finally shipped in a heaping turd of time wasting.

After one of the never ending reboots following some critical update or other I get a nice popup to let me know that updates were installed:

Updates were installed...

I'm not sure this is the most important news I'll read all day but fine, thank you and I click the little x to dismiss.

Windows at this point knows that it's told me about the updates, and it knows that I've seen the message because I took the time to actively dismiss it.

So why is this now in the Action Center:

Updates were installed...

I have to acknowledge my latest helping of updates all over again. It's the sort of double confirmation I'd really value before inadvertently nuking Belgium but for pretty much anything I've ever seen in Action Center it's overkill. It's causing the most anger I've had with an Operating System since I had to Google how to shut down Windows 8.

Windows 10 is on 110 million devices. Assuming a reboot a week and three seconds per device spent dismissing the extra message we're looking at a cost of $28 million a year (at US GDP). Microsoft has said it expects a billion Windows 10 devices in 2-3 years. Even at global average GDP that's $64 million down the drain.

It's not a quirky design decision, it's a class action lawsuit waiting to happen.

Smart people must have spent time on this. Please tell me why?

Add your comment...

Related Posts

You Might Also Like

(All Marketing Posts)

(Published to the Fediverse as: Updates were installed... #marketing #microsoft #update #windows Why does Windows 10 make you dismiss notifications twice? Genuinely, if you know leave a comment. I'm curious. )